Dos and Don’ts: Branding Your Event at Wharton

Wharton often leads events with themes similar to conferences hosted by students. To avoid confusion between these two related but distinct uses of the Wharton brand, it’s important that you market your conference as a student-led Wharton event, not simply a Wharton event.

Use the special student version of the Wharton logo.

 L_student_init_horz_color
horizontal version
[also available in small version, for use when logo is 1.5 inches wide or less.]
 L_student_init_vert_color
vertical version
[also available in small version, for use when logo is 1.5 inches wide or less.]


These guidelines will help you move in the right direction as you produce Wharton-affiliated event materials:

Identifying Your Conference as a Student-Led Event

  • Wharton-affiliated events include the Wharton logo on event-related materials, such as promotional items, presentation slides, and official emails. As a student, be sure to use the student-specific Wharton logo. Request the student-specific logo here.
  • Refer to your event as “student-led” or “independently organized” whenever describing the event, preferably within the first paragraph.
  • Be sure to include a disclaimer noting that the content of the event expresses your views only, not those of Wharton. Feel free to use either of these disclaimer templates:
    • This website/event is produced and administered by the [Name of Club], an independent student-led organization of the Wharton School of the University of Pennsylvania. All contents are the responsibility of the club.
    • The [Name of Club] is an independent student-led organization of the Wharton School of the University of Pennsylvania. All content is the responsibility of the club.

Best Practices for Branding Your Event at Wharton

  • When first being mentioned, you should refer to Wharton as the “the Wharton School, University of Pennsylvania.” You can use “Wharton” or the “the School” once the full name has been introduced.
  • If you’re talking about Wharton online, be sure to hyperlink Wharton’s name to the main website.
  • Clearly identify your connection to Wharton. If you have an event website, be sure to include the “About Wharton” text in the About Us or Contact Us section, along with some background about your club.

    ABOUT WHARTON
    The Wharton School of the University of Pennsylvania — founded in 1881 as the first collegiate business school — is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. The most comprehensive source of business knowledge in the world, Wharton bridges research and practice through its broad engagement with the global business community. The school has more than 5,000 undergraduate, executive MBA, and doctoral students; more than 9,000 annual participants in executive education programs; and an alumni network of 95,000 graduates.”
  • When corresponding with external constituencies as a Wharton student, the signature on your official emails should follow the format:
    Affiliation [xx candidate, Class of xx] and the School [“The Wharton School, University of Pennsylvania”]. For a more in-depth look at how you should structure your correspondences, refer here.

Examples: CORRECT

The 21st Annual Wharton Health Care Business Conference and the 2015 Wharton Finance Conference uses the Wharton student logo correctly, along with the disclaimer information.

Example: INCORRECT

The Wharton Private Equity & Venture Capital 2016 Conference used the main Wharton logo instead of the student-specific logo.

Got the Branding Down?

Request the logo.