THE

WHARTON

WAY

DESIGN KIT

A graphic displaying a red and white rectangle divided into two sections, labeled "Level 3" on the left in white text on red and "Agency-Level Creative" on the right in blue text on white.

The Wharton Way Design Kit represents the pinnacle of Wharton’s visual identity, tailored for advanced design needs and high-impact creative work. Designed specifically for Level 3 users, this kit offers a sophisticated set of tools, including advanced typography, and refined graphic elements, to craft bold, innovative, and professional designs. This kit also empowers Wharton to deliver visually striking and strategically aligned materials, reinforcing its reputation as a leader in business education and thought leadership.

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Under Dean Erika James’ leadership our storied history, substantial knowledge, and successful graduates mean Wharton’s ability for global impact is limitless. The Wharton Way is how we will direct that limitless potential for meaningful progress. By identifying three areas of focus, or lenses, our strategic plan points our resources, talent and attention in ways best capable of catalyzing change.

The Wharton Way Lens Diagram
Abstract geometric design with white lines and shapes on a dark blue background, including arrows, circles, triangles, and cubes.

Characteristics of the Wharton Way Design Kit

  • Geometric shapes create a cohesive system that activates any design
  • Abstract, sophisticated quality allows us to move beyond a singular icon or image
  • Flexible and versatile for Level 3 users to implement across media
  • Endlessly scalable, enabling the system to scale

Examples of the design kit in action:

A presentation titled "Insights from the Wharton School, April 2023," featuring a speaker gesturing while presenting in a lecture hall. The image includes the Wharton School logo.
A promotional graphic for an executive education program titled "Women on Boards" by Wharton, University of Pennsylvania. It highlights that women hold 22% of corporate boardroom seats in the U.S., featuring a smiling person in business attire and a pie
Promotional poster for an online event titled "The Economics of Hosting the World," discussing how sports operate as a local growth engine. It features four headshots and names: Angela Val, Larry Needle, Tim McDermott, and Kevin Kaiser. Scheduled
Text-based graphic featuring "WHERE AI WORKS" with logos of Wharton School and Accenture.
Wharton MBA Class of 2026 profile graphic showing 7,322 applications and 866 enrolled students.
Blue and white graphic featuring the text "Knowledge at Wharton" and "Faculty in the News" with the Wharton logo, University of Pennsylvania.
Headshot of a person on a blue background with red and blue geometric shapes. Text highlights "Column Focus: Behavioral Economics" and the name "Judd Kessler," who is identified as a professor. Additional mention of Wharton School, University
A podcast cover featuring a person in a checkered jacket against a blue background, with text about AI reshaping consumer behavior, and Wharton University branding.
Promotional graphic for "Vantage Point: Knowledge at Wharton." It features faculty members' headshots with text about a monthly rotating column of insights from Wharton faculty, and the Wharton logo.
Wharton School of the University of Pennsylvania logo on a dark blue background.
Introducing Artificial Intelligence program at Wharton, University of Pennsylvania, offering undergraduate concentration and MBA major starting Fall 2025.

Special Groups

Learn about the brand guidelines for your specific group.

FACULTY & STAFF

EXTERNAL GROUPS

ALUMNI

STUDENTS

The Brand Guideline Sheet is included with each logo system. This essential resource offers a clear visual and technical breakdown of the logo architecture, including the approved color palette and specific usage requirements. Created with accessibility in mind, these guidelines empower all team members — regardless of design expertise — to apply the Wharton visual identity with precision, ensuring brand consistency across every platform. The PDF is editable (similar to an EPS file); just ask your vendor to open the file in their vector software (e.g., Adobe Illustrator or Figma).

View a Sample of the Brand Guideline Sheet

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