THE

WHARTON

WEDGE

DESIGN KIT

Blue and white label with the text "LEVEL 1 STAFF-LEVEL CREATIVE."
The image features a label with a purple strip on the left that reads "LEVEL 2" and "IN-HOUSE CREATIVE TEAM" on a white background.

The Wedge Design Kit provides a structured yet flexible approach to Wharton’s visual identity, ensuring consistency across all creative outputs. Designed for Level 1 and Level 2 users, the Wedge Design Kit offers essential tools (including system fonts, predefined layouts, and simple graphic elements) allowing staff and in-house teams to create on-brand materials efficiently. This system maintains Wharton’s professional aesthetic while enabling adaptability for various communications.

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The Grid and Its Role in Design

Our “tilted grid” system is the foundation for many design variations. It provides a unique and dynamic design approach for the School.  The number of grid units in a layout may be increased for greater design flexibility. The angle of the grid may also be reversed.

Grid Structure for The Wedge Design System

How to Build the Grid:

  1. Create the Base Row: Draw three equal squares placed side-by-side in a horizontal row.
  2. Establish the Angle: Draw a single diagonal line starting from the bottom-left corner of the first square to the top-right corner of the third square. This line establishes the precise angle for the underlying grid.
  3. Build a 3×3 Module: Duplicate this entire group (the three squares and the diagonal line) two times, stacking them vertically to create a perfect 3-square by 3-square layout.
  4. Expand the System: Copy this completed 3×3 module horizontally and vertically to expand the overall grid system.
Single and Overlapping grid for The Wedge Design System.=
Wedge Design Example 1
Wedge Design Example 2
Wedge Design Example 3
Blue and Red Wedge Example
Blue Wedge Example
Blue and Red Wedge with Photo Example
Blue Wedge with Photo Example
Wedge Structure
Wedge Structure
Wedge Structure

Examples of the design kit in action:

A promotional graphic featuring a headshot of a person on the left, with a quote on the right. The quote discusses making decisions to improve financial situations before New Year’s. The design includes the Wharton School logo and references The Wall Street Journal.
A group of professionally dressed individuals engaged in conversation, with text indicating "Wharton University of Pennsylvania MBA Careers 2025".
Advertisement for Wharton's MBA for Executives program featuring the slogan "A World-Class MBA Within Reach". Includes images of cityscapes and a QR code.
A conversation event with two people seated on stage, one of whom is interviewing the other. A backdrop and signage indicate it's part of the "Authors@Wharton" series with Adam Grant.
A group of people walking outdoors, smiling and holding bags, with "Wharton MBA Careers 2023" text at the top.
Headshot of a person in a promotional image for Wharton University's MBA for Executives program, featuring text about an alumnus from Seattle, USA.
A promotional banner for The Lauder Institute's 2-year MBA/MA joint degree program at the University of Pennsylvania. Three people are conversing outside.
Abstract geometric design with overlapping shapes in shades of blue and red. Features curved and straight lines, creating a dynamic, layered effect.
A person in formal attire writing on a notepad, with text promoting the "Fixed Income and Credit Market Investing" event at Wharton Executive Education, happening April 2-5, 2024.
Flyer for Wharton MBA program, featuring a blue-themed graphic design. Highlights: "Two years of growth. A lifetime of learning." Describes the curriculum, virtual tours, attending events, and connecting with admissions. Logo and date noted.
A group of people engaged in conversation, with "MBA Careers 2025" text and a Wharton School logo.
Advertisement for the Wharton School's Class of 2026 graduation ceremony on Sunday, May 17th, at The Palestra. Includes times for undergraduate and MBA ceremonies and streaming information.

Special Groups

Learn about the brand guidelines for your specific group.

FACULTY & STAFF

EXTERNAL GROUPS

ALUMNI

STUDENTS

The Brand Guideline Sheet is included with each logo system. This essential resource offers a clear visual and technical breakdown of the logo architecture, including the approved color palette and specific usage requirements. Created with accessibility in mind, these guidelines empower all team members — regardless of design expertise — to apply the Wharton visual identity with precision, ensuring brand consistency across every platform. The PDF is editable (similar to an EPS file); just ask your vendor to open the file in their vector software (e.g., Adobe Illustrator or Figma).

View a Sample of the Brand Guideline Sheet

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