Can I Use the Wharton Logo?

The special version of the Wharton logo created for students may be used. Because the Wharton brand is a reflection of the Wharton community as a whole, it may only be used for student events which reflect Wharton’s mission and the values embodied in our brand.

If you feel your event fits in our values, you can contact your Program Office or fill out the Student Logo Request Form.

The School retains the right to control use of the Wharton name in any activity that affiliates itself with the Wharton School.

The University or School name must not be used in any announcement, advertising matter, publication, correspondence, or report, in connection with personal or non-University/non-School activities, unless previously authorized. In some cases, a disclaimer of University or School endorsement may be required.

Social Media Accounts

As a student, you are allowed to indicate your affiliation with the Wharton School on your personal social media account(s) as it relates to your School activities. Students are encouraged to use filters, stickers, hashtags, and other branded content provided by Wharton.

Naming

Student organizations and events should be named such as to cause no confusion with an official entity or activity of the School. Official student clubs are granted the use of the Wharton name for their club name only.

Logo Guidelines

The Wharton logo, or parts thereof, cannot be used or combined with student organization logos.

Student organization logos may use:

• The School Name: i.e. “Wharton Hiking Club” or “Hiking Club at Wharton”
• The University primary colors:
  Penn Red (PMS: 201, RGB: 153/0/0, Hex: #990000, CMYK: 0/100/65/34) & Penn Blue (PMS 288, RGB: 1/31/91, Hex: #011F5B, CMYK: 100/65/0/30 )

Student organization logos may NOT use:

• The University Shield, wordmarks, and typography
• Any elements (dolphin, books, chevron) of the Penn Shield
• The University Shield with banner
• The University Shield with flourish
• The Athletic Split P or all-caps Athletic PENN
• The University Seal
• UPENN or UPenn or UofPenn

Examples

Correct usage and incorrect usage.

Social Media Accounts

Student organizations should include a disclaimer in the bio/description of their social media accounts that clearly indicates they are “student-run” and not officially affiliated with the Wharton School.

Clubs are allowed to promote School-sponsored events on their social media accounts using approved graphics or logos that meet the guidelines on this page.

Application & Approval Process

• Undergraduate students, please contact undergradinfo@wharton.upenn.edu for more information.
• Graduate students, please see the Wharton Graduate Association (WGA) for more information.

The University Business Services Office reviews all merchandise using official marks/names of its Schools. Please use only the approved vendors.

When approval is given for use of the student-initiative version of the Wharton logo, that approval does not automatically include use of the logo on merchandising associated with the event. Only an official division of the School can authorize use on co-branded products – in this case, your relevant Wharton Program Office.

To order plain Wharton-branded merchandise, see link below for retailers authorized by the University.

View “Ordering Wharton-Branded Merchandise” for details.

Student organizations that receive sponsorship for their events can add sponsor logos to their materials. The use of sponsor logos on materials should in no way suggest endorsement by the Wharton School. In addition, use of any sponsor/company logo on student organization materials should be accompanied by permission from the relevant entities.

The Wharton logo does not share space with other logos, except when it is a sponsor, and placed with other sponsors.