Can I Use the Wharton Logo?

Can I use the Wharton name/marks on my event?

The special version of the Wharton logo created for students may be used. Because the Wharton brand is a reflection of the Wharton community as a whole, it may only be used for student events which reflect Wharton’s mission and the values embodied in our brand.

If you feel your event fits in our values, you can contact your Program Office or fill out the Student Logo Request Form.

Can I use the Wharton name/marks for my own activities?

The School retains the right to control use of the Wharton name in any activity that affiliates itself with the Wharton School.

The University or School name must not be used in any announcement, advertising matter, publication, correspondence, or report, in connection with personal or non-University/non-School activities, unless previously authorized. In some cases, a disclaimer of University or School endorsement may be required.

Can I use the Wharton name/marks for student organizations?

The Wharton logo, or parts thereof, cannot be used in their own logos.

Student organizations and events should be named such as to cause no confusion with an official entity or activity of the School. Please have the relevant program office review the name.

Official student clubs are granted the use of the Wharton name for their club name only.

Can I use Wharton Student Logo on merchandise?

The University Business Services Office reviews all merchandise using official marks/names of its Schools. Please use only the approved vendors.

When approval is given for use of the student-initiative version of the Wharton logo, that approval does not automatically include use of the logo on merchandising associated with the event. Only an official division of the School can authorize use on co-branded products – in this case, your relevant Wharton Program Office.

To order plain Wharton-branded merchandise, see link below for retailers authorized by the University.

View “Ordering Wharton-Branded Merchandise” for details.

How do I handle sponsorship from external entities?

Student organizations that receive sponsorship for their events can add sponsor logos to their materials. The use of sponsor logos on materials should in no way suggest endorsement by the Wharton School. In addition, use of any sponsor/company logo on student organization materials should be accompanied by permission from the relevant entities.

The Wharton logo does not share space with other logos, except when it is a sponsor, and placed with other sponsors.

Got the Branding Down?