The Wharton logo and name are two of the School’s most important and visible brand assets, and we all share responsibility to ensure that they are used effectively. In this section you will find guidelines for the correct use of the School logo and its name.
The official logo of Wharton must appear on all collateral representing Wharton. It signifies Wharton’s relationship to Penn.
The School Name
The name “the Wharton School” is used for the School and its administrative units. When representing the School, use the “The Wharton School of the University of Pennsylvania” or “The Wharton School, University of Pennsylvania” once in every communication. Note: When used in the middle of the sentence, the “T” in “The Wharton School” is in lowercase.
In normal day-to-day written and verbal communications, and after the first reference, the School can be referred to simply as “Wharton” or “the School” (capital “S”).