Branding Your Event at Wharton

Wharton often leads events with themes similar to conferences hosted by students. To avoid confusion with official Wharton activities, it’s important that you market your conference as a student-led Wharton event, not simply a Wharton event.

Student Use Logo Format

Students may not use the standard Wharton logo. We have a special version of the Wharton logo for student use:

 L_student_init_horz_color
horizontal version
[also available in small version, for use when logo is 1.5 inches wide or less.]
 L_student_init_vert_color
vertical version
[also available in small version, for use when logo is 1.5 inches wide or less.]

Please follow the guidelines below when using the Logo on event materials:

Identifying Your Conference as a Student-Led Event

  • Official Wharton-affiliated events may use the Wharton logo with permission from the relevant Wharton department (Note: sometimes it may require additional text e.g. “sponsored by” to clarify the relationship). All other student-led events use the student-specific Wharton logo (shown above) on collateral such as merchandise, presentation slides, signage and websites. Request the student-specific logo here. (Note: for event correspondence, follow the guidelines for Student Correspondence and Academic Cards).
  • Refer to your event as “student-led” whenever describing the event, preferably within the first paragraph. The main description (home page on the website) and “about/contact” section should clearly state it is a student-led effort.
  • Be sure to include a disclaimer noting that the content of the event expresses your views only, not those of Wharton. Feel free to use either of these disclaimer templates:
    • This website/event is produced and administered by the [Name of Club], an independent student-led organization of the Wharton School of the University of Pennsylvania. All contents are the responsibility of the club.
    • The [Name of Club] is an independent student-led organization of the Wharton School of the University of Pennsylvania. All content is the responsibility of the club.

Branding Your Event at Wharton

  • When first being mentioned, you should refer to Wharton as the “the Wharton School, University of Pennsylvania.” You can use “Wharton” or “the School” once the full name has been introduced.
  • If you’re talking about Wharton online, be sure to hyperlink Wharton’s name to the main website.
  • Clearly identify your connection to Wharton. If you have an event website, be sure to include the “About Wharton” text in the About Us or Contact Us section, along with some background about your club.

    ABOUT WHARTON
    Founded in 1881 as the world’s first collegiate business school, the Wharton School of the University of Pennsylvania is shaping the future of business by incubating ideas, driving insights, and creating leaders who change the world. With a faculty of more than 235 renowned professors, Wharton has 5,000 undergraduate, MBA, executive MBA, and doctoral students. Each year 18,000 professionals from around the world advance their careers through Wharton Executive Education’s individual, company-customized, and online programs. More than 99,000 Wharton alumni form a powerful global network of leaders who transform business every day. For more information, visit www.wharton.upenn.edu.
  • When corresponding with external constituencies as a Wharton student, the signature on your official emails should follow the format:
    Affiliation [xx candidate, Class of xx] and the School [“The Wharton School, University of Pennsylvania”]. For a more in-depth look at how you should structure your correspondences, refer here.

EXAMPLES

The 21st Annual Wharton Health Care Business Conference and the 2015 Wharton Finance Conference uses the Wharton student logo correctly, along with the disclaimer information.