Welcome to your guide to working with Wharton’s identity.

The Marketing & Communications (MarComm) team partners with groups on selected projects. We welcome the opportunity to talk with you.

Logo and Design Guide

Find Photography

An icon of an open book in blue, centered on a light gray circular background.

Icon of three abstract human figures in blue, representing a group or community, on a gray circular background.

Faculty and Staff Guide

Icon of a graduation cap in blue, symbolizing education or academic achievement, centered on a gray circular background.

An icon of a necktie in blue within a gray circle, representing business or professional attire.

For assistance with applying Wharton’s Identity Kit, email creativeservices@wharton.upenn.edu.