REQUEST

FORMS

Creative Request

Logos, Design, Video, Article/Stories, Social Media

Creative Request Form

Canva Request

Request account add/remove, custom templates, design/feature assistance

Canva Request Form

Marketing and
Technology Request

Email marketing, Event marketing, Salesforce, Website CMS

Marketing & Technology Request Form
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Design Levels

Not all elements in this guide are meant for all users. This key is meant to show where users at differing levels can take guidance. If you are unsure as to which level user you are, please contact creativeservices [at] wharton.upenn.edu.

Blue and white label with the text "LEVEL 1 STAFF-LEVEL CREATIVE."

Level 1 users are non-designers who require access to basic design resources. These staff-level creators can use the Wharton Wedge Design Kit and system fonts like Arial and Georgia to create simple, on-brand designs. They also receive templates to ensure all brand assets are applied correctly.

The image shows a comparison of two fonts, Arial and Georgia, displaying the uppercase and lowercase alphabets in each. In the background, there are red and blue diagonal sections, with the text "Level I" at the bottom.
The image features a label with a purple strip on the left that reads "LEVEL 2" and "IN-HOUSE CREATIVE TEAM" on a white background.

Level 2 users have intermediate knowledge and skills in design, or are using templates created by Level 3 designers. These in-house creative teams have access to additional elements and a limited font family for Acumin and Minion, allowing for more creative typographic options beyond the basic system fonts.

Text showing font samples for Acumin Pro and Minion Pro, both noted as limited. Background features an abstract design with blue, red, and a faint shield logo. The text "Level II" appears at the bottom.
A graphic displaying a red and white rectangle divided into two sections, labeled "Level 3" on the left in white text on red and "Agency-Level Creative" on the right in blue text on white.

Level 3 users are professional graphic designers, design agencies, or individuals formally trained with advanced design skills. This agency-level creative group has full access to the extensive font library and advanced design elements that make up the Wharton Way Design Kit, enabling them to build complex visual systems.

Poster featuring two typefaces: Acumin Pro and Minion Pro, with examples of uppercase and lowercase letters. "WE ARE" is prominently displayed in bold red letters against a blue background.

For questions about how to use the brand guidelines or where to find elements, please contact: creativeservices [at] wharton.upenn.edu.

Justin Flax
Head Creative Director
jflax [at] wharton.upenn.edu

Dariel Davis
Digital Designer
darield [at] wharton.upenn.edu

Special Groups

Learn about the brand guidelines for your specific group.

FACULTY & STAFF

EXTERNAL GROUPS

ALUMNI

STUDENTS

The Brand Guideline Sheet is included with each logo system. This essential resource offers a clear visual and technical breakdown of the logo architecture, including the approved color palette and specific usage requirements. Created with accessibility in mind, these guidelines empower all team members — regardless of design expertise — to apply the Wharton visual identity with precision, ensuring brand consistency across every platform. The PDF is editable (similar to an EPS file); just ask your vendor to open the file in their vector software (e.g., Adobe Illustrator or Figma).

View a Sample of the Brand Guideline Sheet

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