Typography

Primary Fonts

The fonts that represent Wharton pay tribute to its heritage and represent its future vision.

The image showcases two fonts: Garamond Premier Pro and Whitney. Garamond is displayed in Regular, Bold, and Medium Caption styles, while Whitney is shown in Book, Semibold, and Semibold SC styles.

Fallback Fonts

There will be times when Garamond Premier Pro and Whitney may not be available— the computer being used may not have the fonts installed or in web application where system defaults must be used.

When the primary fonts are not available these fallbacks should be used instead.

The image shows the text "Garamond" in a serif font on a blue background and "Helvetica" in a sans-serif font on a red background, representing a contrast between the two font styles.

Platform Fonts
Platform fonts may be pre-installed on the machine you are using depending on the operating system and installation package. If the primary fonts are not available these should be the first fallback font if they are available.

The image shows a comparison of two fonts: "Times New Roman" in a serif style on a blue background and "Arial" in a sans-serif style on a red background.

System Default / Web Safe Fonts
System default fonts are available on all Mac and PC computers. These fonts should be used as a last resort if the primary and platform fonts are not available. System default fonts should always be specified in web applications when the primary fonts can not be embedded (e.g. email templates) and always as fallbacks in CSS font stacks.

Sample Settings

Text layout for a business school advertisement titled "Pragmatic Innovation" for an MBA for Executives program. Describes the history of the Wharton School, dates, and notable fields like finance and leadership. Includes font style details.