Basic Logo Usage

The Wharton Logo is the primary visual representation of the Wharton School. Carefully review this guide before using the logo.

Spacing & Alignment

Care should be taken when creating design lockups with the logo.

2021_wharton__Logo Space Alignment

Small Size Use

A special version of the logo is used for sizes 1.5” in width and smaller.

2021_wharton__S Logo

Full-Color Application

The full-color application should be the primary use on print and digital.


One-Color Application

One-color applications will have very limited use on print collateral that require single-color print.