The Wharton Logo is the primary visual representation of the Wharton School. Carefully review this guide before using the logo.
Spacing & Alignment
Care should be taken when creating design lockups with the logo.
![2021_Shield_Unit_Measure 2021_Shield_Unit_Measure](https://standards.wharton.upenn.edu/wp-content/uploads/2021/07/2021_Shield_Unit_Measure.png)
![2021_wharton__Logo Space Alignment 2021_wharton__Logo Space Alignment](https://standards.wharton.upenn.edu/wp-content/uploads/2021/06/2021_wharton__Logo-Space-Alignment-640x340.png)
Small Size Use
A special version of the logo is used for sizes 1.5” in width and smaller.
![2021_wharton__S Logo 2021_wharton__S Logo](https://standards.wharton.upenn.edu/wp-content/uploads/2021/06/2021_wharton__S-Logo-640x140.png)
Full-Color Application
The full-color application should be the primary use on print and digital.
![2021_wharton_fullColor 2021_wharton_fullColor](https://standards.wharton.upenn.edu/wp-content/uploads/2021/06/2021_wharton_fullColor.png)
One-Color Application
One-color applications will have very limited use on print collateral that require single-color print.
![2021_wharton_singleColor 2021_wharton_singleColor](https://standards.wharton.upenn.edu/wp-content/uploads/2021/06/2021_wharton_singleColor.png)