Basic Logo Usage

The Wharton Logo is the primary visual representation of the Wharton School. Carefully review this guide before using the logo.

Spacing & Alignment

Care should be taken when creating design lockups with the logo.

Shield Unit of Measure
Wharton Logo Space Alignment

Small Size Use

A special version of the logo is used for sizes 1” in width and smaller.


Full-Color Application

The full-color application should be the primary use on print and digital.


One-Color Application

One-color applications will have very limited use on print collateral that require single-color print.