Basic Logo Usage

The Wharton Logo is the primary visual representation of the Wharton School. Carefully review this guide before using the logo.

Spacing & Alignment

Care should be taken when creating design lockups with the logo.

Image of a shield divided in half with the text "Unit of Measure: Half of Shield" above it.
Logo of the Wharton School, University of Pennsylvania, with a shield emblem and text. Address details for Jon M. Huntsman Hall, Philadelphia, are shown.

Small Size Use

A special version of the logo is used for sizes 1.5” in width and smaller.

Logo of the Wharton School at the University of Pennsylvania, featuring a heraldic shield and the words "Wharton University of Pennsylvania."

Full-Color Application

The full-color application should be the primary use on print and digital.

Logos for The Wharton School of the University of Pennsylvania, featuring the school''s crest and name.

One-Color Application

One-color applications will have very limited use on print collateral that require single-color print.

The image shows the Wharton School logo, featuring the text "Wharton University of Pennsylvania" alongside a shield emblem.